10 Best Landing Page Builder to Boost Conversions in 2024
For business and marketing landing page is a very much-needed thing, it’s very important to drive visitor engagement and collect leads. It’s more challenging if you are using a code platform.
A well-designed landing page is the heartbeat of any successful marketing campaign, and that’s where landing page builder tools become invaluable.
Save time and resources by quickly creating fully responsive mobile landing pages. This article covers the 10 best landing page builders, detailing their features, pros and cons, pricing, and how they can enhance your conversion rates
What Is Important In Landing Page Builders?
When choosing a landing page builder, consider the following key features to ensure you select the best option for your needs:
- User-Friendly Interface: Look for a landing page builder that offers an intuitive drag-and-drop editor, making it easy to create web pages with a custom domain, even if you have no coding experience.
- Customization Options: Choose a builder that provides versatile templates, content blocks, and widgets, allowing you to create landing pages that align perfectly with your brand.
- Responsive Design: Ensure the builder supports responsive design, enabling you to create mobile-friendly landing pages that provide an optimal viewing experience across all devices, as most users access websites via mobile.
- Integration Capabilities: Opt for a landing page builder that integrates seamlessly with your existing technology stack, including CRM systems, email marketing tools, and analytics platforms like Google Analytics.
- A/B Testing: The landing page software should offer A/B testing features, allowing you to compare different versions of your web pages and optimize them for the highest possible conversion rates.
- Performance Tools: Select a landing page builder that includes tools to improve SEO, track visitor behavior, and provide recommendations for enhancing page performance.
Top 10 Best Landing Page Builders in 2024
1. Unbounce
Unbounce offers two methods for building landing pages: the Classic Builder and the AI-powered Smart Builder. The Classic Builder allows you to customize templates, while the Smart Builder uses AI to create layouts based on your needs and even generates copy. Unbounce also supports A/B testing to help you identify the most effective landing page versions.
Best Features:
- Drag-and-drop interface for easy customization.
- AI-driven recommendations for real-time optimization.
- Integration with eCommerce, CRM, and email marketing tools.
- Quick creation of link landing pages with style guides and AI-generated content.
Limitations:
- Limited template selection compared to competitors.
- Mobile app editing can be challenging.
Pricing:
- Launch: $99/month
- Optimize: $145/month
- Accelerate: $240/month
- Concierge: $625/month
Ratings and Reviews:
- G2: 4.4/5 (358 reviews)
- Capterra: 4.5/5 (253 reviews)
2. ClickFunnels
Clickfunnels is designed for users who need to create landing pages quickly without technical expertise. It offers a wide range of pre-built templates and tracks page performance to measure campaign success.
Best Features:
- Drag-and-drop editor for easy page creation.
- Templates for opt-in pages, lead magnets, and webinars.
- Integration with marketing tools like Mailchimp and Klaviyo.
Limitations:
- Non-intuitive interface.
- Limited customization options for outdated templates.
Pricing:
- Basic: $127/month
- Pro: $157/month
- FunnelHacker: $208/month
Ratings and Reviews:
- G2: 4.6/5 (389 reviews)
- Capterra: 4.5/5 (646 reviews)
3. Moosend
Moosend is a marketing automation platform that includes a free landing page builder. It’s ideal for creating high-converting landing pages, especially for beginners with no coding experience. Moosend’s tools help enhance your website’s performance, including AdWords Quality Score and Google rankings.
Best Features:
- Fully customizable, pre-designed templates.
- CDN capabilities to boost SEO.
- Countdown timers for creating urgency on landing pages.
- GDPR-compliant opt-in landing pages for data collection.
Limitations:
- No A/B testing feature for landing pages.
- Limited customization options for templates.
Pricing:
- Free trial: 30 days
- Pro: $6/month
- Enterprise: Custom pricing
Ratings and Reviews:
- G2: 4.7/5 (626 reviews)
- Capterra: 4.7/5 (190 reviews)
4. Landingi
Landingi is a no-code landing page builder with A/B testing and micro-conversion tracking. It allows marketers to create multiple landing page variations and optimize them for better conversions.
Best Features:
- AI-powered builder with dynamic text replacement.
- A/B testing for better-performing landing pages.
- Ability to create unlimited landing pages for campaigns.
Limitations:
- Integration can be complex and may require technical knowledge.
- Custom HTML may sometimes break.
Pricing:
- Lite: $29/month
- Professional: $49/month
- Agency: $149/month
- Unlimited: $1000/month
Ratings and Reviews:
- G2: 4.5/5 (274 reviews)
- Capterra: 4.8/5 (179 reviews)
5. Leadpages
Leadpages is a cost-effective landing page builder suitable for creating websites and landing pages. It offers features like image and video embedding, countdown timers, and a Calendly scheduler, making it ideal for engaging both new and existing audiences.
Best Features:
- AI tools for generating copy and images.
- SEO tools for optimizing search titles, descriptions, and preview images.
- Built-in conversion guidance and performance predictions.
Limitations:
- Steep learning curve.
- Limitations when creating sales pages with custom domains.
Pricing:
- Standard: $37/month
- Pro: $74/month
- Advanced: Custom pricing
Ratings and Reviews:
- G2: 4.3/5 (219 reviews)
- Capterra: 4.6/5 (292 reviews)
6. Instapage
Instapage allows for the rapid creation of mobile-friendly landing pages, with easy customization options via its drag-and-drop builder. The Instablock feature lets you reuse page elements across different landing pages.
Best Features:
- AI-generated headlines, images, and CTAs.
- Unlimited landing pages with customizable blocks.
- Pre-designed block templates and multimedia elements like timers and chat plugins.
Limitations:
- Expensive for small businesses.
- UI/UX could be improved.
Pricing:
- Build: $199/month
- Convert: Custom pricing
Ratings and Reviews:
- G2: 4.3/5 (472 reviews)
- Capterra: 4.5/5 (363 reviews)
7. Swipe Pages
SwipePages is a versatile landing page builder that allows you to create both standard landing pages for desktop users and unique Mobile Slides for mobile traffic. It offers A/B testing tools to optimize your landing pages for maximum conversions. Swipe Pages integrates with Zapier, enabling you to send form submissions to Google Sheets or manage orders through Shopify.
Best Features:
- Table module for easy information presentation on mobile landing pages.
- Drag-and-drop builder for effortless styling of landing page elements.
- Pre-built templates for unlimited landing page creation without coding.
- Customizable landing pages across various devices, including desktops, tablets, and mobiles.
Limitations:
- The user interface can be complex for beginners.
- Edits may take time to reflect on the live page.
Pricing:
- Startup: $29/month
- Marketer: $69/month
- Agency: $149/month
Ratings and Reviews:
- G2: 4.8/5 (152 reviews)
- Capterra: 4.8/5 (147 reviews)
8. ConvertKit
ConvertKit is ideal for content creators like authors and podcasters who need to monetize their audience. It offers customizable templates for various use cases and integrates with Unsplash for easy access to free imagery.
Best Features:
- Opt-in forms to turn readers into subscribers.
- Robust analytics for tracking conversion rates and subscriber counts.
- Easy integration with Unsplash for image sourcing.
Limitations:
- Advanced features only available in paid plans.
- Basic email signup forms with limited automation options.
Pricing:
- Free plan
- Creator: $9/month
- Creator Pro: $25/month
Ratings and Reviews:
- G2: 4.4/5 (192 reviews)
- Capterra: 4.7/5 (196 reviews)
9. MailerLite
MailerLite is a free landing page builder that helps you create compelling pages to gauge audience reactions to new products or services. It offers features like countdown timers and limited-time coupons to engage visitors.
Best Features:
- GDPR-compliant signup forms.
- A/B testing for up to five landing page versions.
- Heatmaps, click maps, and SEO settings for improved visibility.
Limitations:
- Limited pre-designed templates.
- The interface can be challenging to navigate.
Pricing:
- Free Plan
- Growing Business: $9/month
- Advanced: $18/month
- Enterprise: Custom pricing
Ratings and Reviews:
- G2: 4.6/5 (840 reviews)
- Capterra: 4.7/5 (1912 reviews)
10. Wix
Wix is a user-friendly website builder suitable for beginners and small businesses. It offers pre-made templates for landing page design and is particularly strong in the eCommerce sector.
Best Features:
- Customization options for domain URLs, logos, and brand tools.
- Multi-cloud hosting for 99.9% uptime during traffic spikes.
- Drag-and-drop editor with multiple UI elements.
- Mobile dashboard for managing websites on the go.
Limitations:
- Lacks advanced SEO features.
- Mobile app functionality is limited in some regions.
Pricing:
- Light: $16/month
- Core: $27/month
- Business: $32/month
- Business Elite: $159/month
- Enterprise: Custom pricing
Ratings and Reviews:
- G2: 4.2/5 (1635 reviews)
- Capterra: 4.4/5 (9361 reviews)