SEMrush Review: 2023

When you think of the next best tool to improve your digital business, particularly SEO or keyword research, SEMrush covers all the aspects. SEMrush is known for its merit in extending intelligence data to companies for a concise overview of its site audits, website traffic, links for building SEO, rank, lead generation, and more. 

Speaking in numbers, SEMrush claims over 5 million users, 140 geodatabases, 710 million domains, and more than 18 billion keywords. With all competitive features, SEMrush is a trusted tool for renowned brands like Booking.com, eBay, Quora, and HP. 

In this article, we will walk through the extensive features of SEMrush, its pros, and its cons.

Main Features Of SEMrush: 

#1 Analytics Reports


Organic ResearchIn this report, you can view your competitor’s strategies, link building, and best keywords, and discover new competitors. 

  • Advertising Research

It lets you monitor the landing pages and ad copies and check the competitors’ keywords and ad budgets.

  • Display Advertising Tool

This tool gives you an overview of the competitors’ strategies, new publishers, and also provides audience insights to target the right audience.

  • Backlinks

SEMrush allows users to have a complete overview of a company’s backlink profile. It primarily uses the database, which has trillions of backlinks and helps to spot any domain that mentions your website. 

  • Keyword Research

SEMrush lets you find the right PPC and SEO campaigns while exploring the global markets.

  • Product Listing Ads

Here you can view your competitor’s best performing product listing ads. 

  • Traffic Analytics

SEMrush reveals the overall performance and traffic of your website in this section. This opens up new avenues to check for potential customer behaviors and leads.

  • Market Explorer

Set your website’s benchmarks here by analyzing the different niches and markets for each.

#2 SEMrush Tools

SEMrush offers its customers a range of tools to combine, cross, and evaluate data to make comparisons with competitor domains, generate reports, search keywords, check CPC, or even research topics.

  • Keyword Difficulty

SEMrush helps you find the right keywords which have lesser competition. It also lets you determine the keyword difficulty almost instantly with its SEMrush Keyword Difficulty tool.

  • Domain vs. Domain

SEMrush lets you compare and visualize data of domains to check the unique or common keywords.

  • Charts

The Charts offer a complete overview of your strengths and weaknesses in the business. Not only that, but you can also identify your competitors with the key visibility indicators.

  • My Reports

You can gather all your data in the My Reports section. You can also custom-build, manage, and share your reports regularly with the schedule feature.

  • Keyword Magic Tool

SEMrush offers more than 20 million keyword ideas to choose from. These keywords are segmented in different groups according to the relevant topics. You can also export these keywords to the other tools in SEMrush. 

  • CPC Map

You can check your average Cost-Per-Click across regions, compare it with search volumes, and explore the competition both local and global.

  • SEO Writing Assistant

You also have an SEO writing assistant to fine-tune your content and optimize it with better applicable keywords. 

  • Topic Research

SEMrush allows you to create a content plan using information like most searched for headlines, popular topics, and other analyzes.

#3 Monthly Pricing

SEMrush offers three subscription plans and has an Enterprise solution that is custom and can be adjusted as per business needs. You can go for a plan depending on the scope and size of your business.

  • Pro: $99.95 
  • Guru: $199.95
  • Business: $399.85


  • Competitive organic research
  • Keywords are research-specific
  • Strategic advertising
  • Expands the reach of social media
  • Audit for backlinks


  • Sometimes a little too technical
  • Does not have white-label reports
  • Traffic volume accuracy 

Final Thoughts

There is no doubt SEMrush is one of the easiest and comprehensive organic research tool. With smooth analytical features and extraordinary SEO strategies, you can probably give this tool a try with the free trial options on Pro and Guru Plans.

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