Even in 2020, email marketing is 40 times more effective than social media marketing.
However, creating custom emails with striking designs is not easy and takes a lot of work. Using the right software will enable you to cut down on design time and make the process easier. This is where GetResponse comes in.
Poland-based GetResponse is one of the world’s most popular email marketing suites with over 350,000 users, and the company delivers more than one billion permission-based emails every month.
In this review, we’ll go over all of the software’s features in detail and take a look at its plans and pricing. Weighing out the pros and cons should help you figure out if the software is right for you.
Features
Autoresponders
These are e-newsletters you can send to your subscribers at intervals of your choosing. You can set them up to go out when someone signs up to your mailing list, and also program an autoresponder to deliver a discount code to a user a week after they sign up.
You can also set up action-based autoresponders that go out on the user’s birthday or after a transaction.
Marketing Automation
You can create automation workflows that instruct the software what to do if a user clicks on a specific link or opens some offer.
Pushing users to conversion will no longer need human intervention, and with automation workflows, you can convert even when you’re asleep.
Templates
The 500+ templates are presented in easy-to-understand categories, and finding the right one for your niche will be easy.
All the templates are entirely customizable – you can change fonts, images, and even entire layouts to meet your needs.
Also, all email designs – the ones you create from scratch and using a template – are responsive and will look good on every screen regardless of its size.
Analytics
Email open rates, click-through rates, and unsubscribe rates are only some of the features GetResponse offers.
Features like one-click segmentation enable you to identify the subscribers that did not engage with your email. You can try engaging these users again using a different version of the newsletter.
The “metrics over time” feature helps you figure out exactly when your subscribers take action on your emails and time your emails based on this information.
The software enables you to add some tracking code to your post-sales page and figure out how well your campaign is performing.
You can also find insightful information about individual subscribers (like where they signed up from) from your email list!
Pricing
GetResponse offers four plans: Basic, Plus, Professional, and Enterprise. Plans start at $15/month and go up to $1,199/month.
The Basic plan comes with all the essentials: email marketing tools, autoresponders, landing pages, automation templates, Facebook Ads, and more. It only features one sales funnel, though.
The Plus plan includes automation builders and webinars and comes with additional sales funnels. It also expands user access.
The Professional plan removes any bounds from the previous plan, and you get access to unlimited automation builders, sales funnels, and webinar funnels, and you can also host paid webinars.
The Enterprise plan is for businesses with an email list of over 100,000 subscribers. Enterprise account holders get a dedicated account manager and IP address and more extensive features.
Pros And Cons
| PROS | CONS |
| Easy-to-use tracking tool | No refunds whatsoever |
| No message limits | Sign-up glitches |
| Google Analytics integration | Can’t view individual subscriber profiles |
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GetResponse is a cost-effective email marketing suite that helps you design, analyze, and manage your email marketing campaign.
The robust automation features, effective sales funnels, and 24/7 support make it worth the money.