Top 5 Sales Funnel Builders: 2020

Top 5 Sales Funnel Builders: 2020

Do you feel your monthly sales have been slow lately and need a boost? Having a sales process that is well-structured is crucial for the growth of a business. 

While a regular check on churns and refunds is one of the ways to deal with low sales, building a good sales funnel is another. 

There are way too many reasons why you should consider a sales funnel builder for your business. Whether in terms of profit, sales automation, or any other, sales funnels are exceptionally helpful in the overall potential of a business. 

One important thing to consider, though, when incorporating sales funnels, is its metrics. Knowing the potential, you must invest in a process that is but obvious before you start working with them.

Sales Funnel Metrics

#1 Entry Point Number: The number of potential customers entering the sales funnels in a given time. A defined number is crucial, no matter which way the customers come in.

#2 Conversion Rates: A quick check on all leads’ conversion rates, including new, existing, cold, and interested. 

#3 Approximate Sales: the value generated at the end of your sales funnel equally crucial in the expansion of sales. 

#4 Duration Of Process: Calculate the approximate time a lead takes to convert into a buyer. Keeping a check on this can help you understand the underlying issues and adapt or change accordingly.

Now that you know the basics of sales funnels, we check which sales funnel builder will be the aptest for you. Again, things to consider before choosing a sales to funnel are the product you are selling, budget, and other additional items.

In this article, we have reviewed five of the top sales funnel builders that are doing great and have exception market reviews. 

Top 5 Sales Funnel Builders

#1 ClickFunnels

Almost handmade for small to medium size businesses looking for a systematic and organized sales funnel builder. 

ClickFunnels has a decent user-friendly interface, which is great for both newbies as well as experienced businesses. The handy templates are a real timesaver where you can simply customize it aligning it to your business objectives and adding content likewise.

Coming to its primary features, it has a drag and drop editor, email automation, analytics dashboard, several sales funnel templates, A/B split testing on your landing pages (unlimited), opt-in forms and pop-ups, and also social media campaigns.

ClickFunnels also allows you to opt for a few add-ons with its highest plan, the Etison Suite. It provides auto-responder series, STMP and other billing integrations, a flexible segmentation, priority templates, unlimited affiliates, and commission plans. However, ClickFunnels has a significant drawback that is also to be considered, which is the lack of CRM and management functionalities.

ClickFunnels Pricing

Given the number of features, ClickFunnels is slightly on the expensive side. It has three different subscription plans.

  • Starter: $97 monthly
  • Platinum: $297 monthly
  • Collective: $1497 monthly


  • It has easy data tracking or analytics
  • An all-in-one tool
  • Wide range of integrations


  • Expensive
  • Limited funnels in basic plans
  • Some users complain regarding the user-friendliness or interface

#2 GetResponse

With tons of features, GetResponse is no doubt of the most affordable and easy to use sales funnel builders. It has a seamless interface to work your way with it. 

GetResponse has an easy and quick sales funnel builder which can be set up in just a matter of minutes. With the automated sales funnel generators, the process of selling or recover orders is extremely easy. 

A few of its features include unlimited funnels, email marketing tools, sales page templates, contact imports, analytic and social integrations, email scheduling, webinar support, and CRM or team management. It also offers a unique online store, which even helps you sell physical products. 

One exciting feature in GetResponse is the email inspector, which lets you view how your emails appear on different browsers as well as devices. 

GetResponse Pricing

GetResponse offers four different subscription plans which are affordable and pretty decent. Each of the plans has a different set of features that come with it. You can also check out the free trial version for 30 days to get the hang of the tool before investing in it.

  • Basic: $15 monthly
  • Plus: $49 monthly
  • Professional: $99 monthly
  • Enterprise: Custom Quote 


  • Spam testing
  • Easy to use interface
  • Subscriber list automation


  • Landing pages are sometimes tricky to customize
  • Import issues
  • Poor deliverability test

#3 LeadPages

LeadPages is a perfect sales funnel software for beginners or small-sized businesses. It allows you to create appealing custom designed webpages, to encourage users or visitors to hover longer on the website than the usual. 

Coming to its features, LeadPages is more oriented towards a better conversion rate, optimized templates, and other SEO features. The pre-made landing page templates and designs make it extremely easy to work on them. Also, unlike many other similar software, the templates are well-built and come pre-incorporated with images and different marketing strategies. 

Also known as the ‘Conversion ToolKit,’ LeadPages offers tools like alert bars, website builders, Facebook ad creators, opt-in, pop-up forms, and a vast number of integrations. You can either use LeadPages as a complete website or only as a sales funnel, both ways it works exceptionally well.

LeadPages Pricing

The features in each of the membership plans in LeadPages becomes better as you go higher the rates. It is billed annually and allows a 14-day free trial option as well. 

  • Standard: $25 monthly
  • Pro: $48 monthly
  • Advanced: $199 monthly


  • Wide range of templates
  • Several integrations
  • User-friendly interface


  • Slightly high on budget
  • Users complain of bugs and poor experience
  • Limited template customization options

#4 ThriveThemes

ThriveThemes offers an array of designer themes for WordPress and several additional features to enhance the engagement and performance of the website. It is quite a conversion-friendly sales funnel with pretty affordable pricing, given the number of features it provides. 

ThriveThemes houses features that include mailing lists, landing page templates, A/B testing for sales pages, drag and drop editor, quizzes, testimonials, online courses, as well as countdown campaigns. 

It provides access to a massive number of websites all in a single toolbox. A few of the standard features in its themes are page generators like opt-in forms or even legal pages. Various plugins only expand the functionality of the tool, and also a dashboard where you can easily configure or manage your products and settings.

ThriveThemes Pricing

As of now, ThriveThemes has 19,135 active members. Each of the two membership plans allows a different set of features and are charged on an annual basis.

  • Thrive Membership: $19 monthly
  • Agency Membership: $49 monthly


  • Affordable
  • Good documentation and knowledgebase
  • Allows extensive customization of templates
  • A/B testing mechanisms
  • Several tool integrations


  • You need to buy external solutions like payment carts
  • Slow website
  • Third-party plugins not allowed

#5 ConvertKit

ConvertKit has an entirely different approach when it comes to nurturing your prospects into the marketing or sales funnel. It primarily targets creating a valuable audience, which can significantly help a business grow. 

ConvertKit is perfect for professional bloggers with extensive features like the auto-responder, visual automation editor, tags and segments, embedding options, email editor, subscriber management, segmentation, and various forms and landing pages. Also, it allows multiple integrations to connect to other tools like Shopify, Crowdcast, and Teachable.

Besides providing a landing page and form templates, ConvertKit also allows a whole new set of advanced features, including automatic emails to new subscribers, text alteration, and even content change for return visitors. It has newly added a feature that lets you choose the action you would like when a user fills in a form. 

One of the primary benefits of using ConvertKit is its analytics. It gives you a complete overview of how the various aspect of your marketing process is performing, be it email marketing, landing pages, or other forms. 

ConvertKit Pricing

Each of the plans in ConvertKit has a different set of features catering to different goals. The free version helps you have a trial run if you want to go for the higher plans.

  • Free version
  • Complete: $29 monthly


  • Allows tags and segmenting
  • WordPress integration
  • Visual automation builder
  • Flexible user subscriptions


  • Poor templates and designs
  • Limited A/B testing 
  • Lacks customization of templates

Bottom Line

Sales funnels are super crucial for any ecommerce venture, but what’s more important is to know which funnel will work best for your business.

In this article, we have listed all significant and salient features of the best-performing tools in the market and pricing options. These platforms aim to ease your process of sales funnel building while generating better and more leads.

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